Consumer Acquisition Marketing Manager

Location: Quincy, MA (02169)
Company: Breezeline
Industry: Sales and Marketing
Job Type: Full Time
Posted: 3 days ago

Our culture lifts you up-there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type: Regular Job Description :

About Our Company

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We Are Above And Beyonders', who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers' lives through connected and memorable experiences.

As the 8th largest Internet provider in the United States, Breezeline provides Internet, TV, Voice, and enterprise business services to more than 450,000 business and residential customers across twelve states. Headquartered in Quincy, MA, Breezeline is a wholly-owned subsidiary of Cogeco Communications Inc. (TSX: CCA).

Why Work At Breezeline?

As one of the country's fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person's unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.

Internal Values - How we act

We're proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job - they want an extraordinary life - and at Breezeline, we want to make that a reality.

And here is how we do it.

Fun: We laugh a lot. It makes every day brighter, and if you don't love what you do, you're not doing it right.

Job flexibility : We think everything you do matters - at work and home.

Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.

Total Rewards: Let's be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We've got you and your family covered with one of the best packages in the business.

Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!

Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.

Job Summary

Consumer Acquisition Marketing Manager

Quincy, MA (Greater Boston)

Hybrid

We are looking for a dynamic and analytical performance marketing expert to join our team of talented brand marketers. This person will lead in strategizing and executing our go-to-market Consumer acquisition campaigns and tactics from beginning to end. It's critical that this person is passionate about data and has the ability to lead, influence and stretch across the organization and with agency partners to gather data, analyze and develop key performance insights that will inform our campaign strategies go forward. Your work will be key to our organization's success in driving the business through marketing calls, leads and sales. You will lead every facet of the lead journey in partnership with agency, product, sales and web teams. In addition to leading media and marketing tactics, you will be responsible for leading campaign creative and messaging development from brief to delivery. This is an exciting opportunity for a role that is equal parts data and insights and creative development. This role will also have a direct report.

Responsibilities to include, but not limited to:

  • Create end-to-end Consumer marketing acquisition strategies and campaigns that achieve calls, leads and sales KPI's.

  • Lead the day to day BAU marketing management, channel mix and campaigns execution/oversight from start to finish, driving collaboration with stakeholders and leveraging internal processes or defining new ones.

  • Manage and partner with media and creative agencies ensure we have the data and insights to report on cohesive performance readouts.

  • Ensure accuracy and end-to-end digital tracking, measurement, and attribution of integrated campaigns across the funnel stages and systems.

  • Produce insights to drive paid advertising strategy that support a customer-first approach and key business objectives.

  • Build channel testing, creative/messaging testing, experimentation plans, establish requirements documentation, flows, segmentation, and reporting to analyze results and provide recommendations.

  • Deliver channel-specific performance through budget management, funnel optimization, and performance communication to key internal and external teams.

  • Requires tight partnership with web team and analysts.

  • Develop executive reports and summaries of marketing performance and plans across all key marketing channels and audiences.

  • Champion our brand through all marketing touchpoints; putting the customer at the center of everything we do.

  • Lead and influence internal and external stakeholders.

  • Evaluate the impact of marketing programs in achieving their stated objectives, in partnership with internal & external stakeholders.

  • Manage Consumer acquisition budget.

  • Other responsibilities as assigned.

Qualifications:

  • 7+ years of comparable marketing experience. Digital Media agency experience is preferred .

  • BA/BS Marketing or similar.

  • Well versed in digital to traditional tactics and leveraging multiple channels to create omni-channel campaigns.

  • Experience collaborating with cross-functional teammates to develop compelling, high-impact campaigns, and programs across multiple channels.

  • Proficient in Microsoft suite and adept with the following software/tools: Google tools, Google Analytics, Salesforce Marketing Cloud.

  • Experience with Google Analytics is a must.

  • Experience building complex marketing programs and segmenting data, superior analytic skills and expertise in measuring the channel mix success.

  • Ability to use data to create insights that inform overall strategy.

  • Proven track record with digital and direct response marketing.

  • Strong project management, communication and interpersonal skills. Ability to manage multiple internal stakeholders, external media/creative agencies, events vendors, and cross-functional projects.

  • Strong problem-solving ability, including metrics-driven thinking in a fast-paced, results oriented environment. A self-starter with attention to detail.

  • An inspiring leader/coach with experience managing others, a plus.

  • Excellent written and verbal communication skills.

Available Benefits:

  • Competitive salary

  • Medical coverage (including prescription and vision plans)

  • Dental coverage

  • Life Insurance (1x salary at no cost to employee)

  • Long and short-term disability insurance (no cost to employee)

  • Voluntary employee, spousal, and child life insurance

  • Company recognized Holidays with additional Floating Holidays

  • Paid Time Off (PTO) programs

  • Comprehensive Flex Work Policy

  • 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)

  • Participation in the Employee Bonus Plan

  • Participation in the Cogeco Stock Purchase Plan

  • Complimentary and discounted broadband services (for those in our service area)

  • Tuition Reimbursement

  • Headspace Membership

  • Opportunities for LinkedIn Learning subscriptions for select colleagues

Location : Quincy, MA Company :

Breezeline

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we're doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusiondiversite@cogeco.com



Web Reference : AJF/354065618-21
Posted Date : Wed, 10 Aug 2022

Please note, to apply for this position you will complete an application form on another website provided by or on behalf of Breezeline. Any external website and application process is not under the control or responsibility of Careers 4 Graduates

Try our other sites